A Decade of China Recruitment Leadership
Our founder brings deep, hands-on experience across every facet of international student recruitment — from institutional partnership building to digital campaign execution to compliance framework design.
10+ Years International Education
10 years of China recruitment promotion experience for Northern and Southern California community colleges; expert in transfer articulation and Transfer Policy and Guarantee frameworks.
10+ Years Digital Marketing
Hands‑on mastery of performance marketing, organic social‑media campaigns and brand positioning across core Chinese digital platforms including WeChat, Little Red Book, Douyin,Bilibili, Zhihu and Baidu. Expertise spans content asset creation, audience targeting for high‑intent prospective students, and translating institutional value propositions into locally resonant outreach that drives total content views and qualified student lead generation.
10+ Years Industry Networks
Deep network across Chinese high school, agency executives, and counseling professionals — relationships built through years of transparent, ethical collaboration.
10+ years of market‑entry‑strategy delivery
Proven expertise in end‑to‑end market‑entry planning and localised recruitment framework build‑out for international education providers entering Mainland China. Covers B2B educational partner ecosystem development, market‑awareness gap mitigation and commercial execution to deliver sustainable enrolment growth.
ZHAO Yao, Founder